In a remarkable achievement that underscores a shifting landscape in the post-pandemic film industry, 'Dhurandhar's' first installment is poised to complete an extraordinary 100-day run in theatres today, March 14, 2026.
Films now typically see their runs curtailed within a few weeks, making a 100-day run an anomaly rather than a norm.
The official communication on March 12 confirms that 'Dhurandhar's' first part is currently running in over 1000 screens worldwide, with more than 1250 shows.
In an era where franchises are paramount, this strategy offers a novel way to leverage the existing fan base and draw in new viewers.
Telangana Chief Minister A Revanth Reddy, speaking at the inauguration of Allu Cinemas in Hyderabad, encouraged actor Allu Arjun to pursue Hollywood roles.
Dhurandhar's first installment makes history in the post-Covid era, completing 100 days in cinemas and uniquely running until its sequel's release, defying industry norms.