The year 2026 marks a seismic shift in the technology landscape, as the once-unassailable Software-as-a-Service (SaaS) model gives way to a new paradigm dominated by Artificial Intelligence.
This early success story, highlighted by the Deccan Herald , foreshadowed the broader industry panic now gripping the public markets.
In Berlin, innovators are showcasing AI-powered tools for the film industry, including Germany’s Chamelaion for AI-driven localization, Korea’s InShorts.AI for video restoration, and Ukraine’s Wantent for analyzing viewer emotions.
The industry is moving towards true "AI-native" solutions where intelligence is embedded at the core, not just bolted on.
The EFM Startups program showcases a range of AI tools, from Chamelaion's AI-driven localization to Lux AI's virtual production lighting, and Estonia’s Mureel, which generates sustainability compliance reports.
As traditional software stocks plunge, companies fiercely rebrand as AI innovators, scrambling to adapt or face obsolescence in a market reshaped by powerful new AI tools.